CASE STUDY · Hospitality
Barceló Hotel Group × Netex

Barceló Campus: learning for a multi-brand organisation

A platform that enables training pathways for employees and partners to launch quickly.

Barceló Hotel Group · Original case study image
74%

of staff completed their training in the first month

+40

Training pathways in one month

+6,000

Enrolments

SECTORHospitality
PROJECT TYPEBarceló Campus
KEY NEEDSRapid launch Mobile experience
PRODUCTS AND SERVICESNetex Cloud
Barcelo Hotel Group - Logo

Barceló Hotel Group is the hotel division of Grupo Barceló and operates through several brands. At the time of the project, its network comprised more than 250 hotels and 55,000 rooms in 22 countries.

This multi-brand structure brings together employees and collaborators with diverse training needs. Barceló Campus was created to offer a shared learning experience adapted to each brand’s identity and compatible with everyday hotel work.

Barceló learning platform
01 | The challenge

The starting point

Barceló’s traditional LMS did not provide the expected experience or generate sufficient participation in training. The COVID-19 crisis called for a solution that could quickly reach all employees and partners, deliver content across different areas, and achieve visible results in the short term. Ease of use was essential for both training administrators and learners.

02 | The transformation

A learning experience for every brand

BEFORE

An LMS with low participation

The experience did not meet expectations, and the health crisis required rapid action.

NOW

Barceló Campus, a shared platform

A mobile, multi-organisation experience adapts learning to each brand.

01Launch
02Brands
03Learning paths
04Mobile access
03 | The Netex solution

One platform, different identities and needs

Netex implemented Netex Cloud as the foundation of Barceló Campus, with a multi-organisation structure and a rapid initial launch. An express setup in the first phase ensured that the solution could scale internationally in the following stages.

01

Implementation across brands

Netex created a multi-organisation learning environment adapted to Barceló’s multi-brand structure. Each brand retains its visual identity and meets its training needs within a shared platform.

02

Engaging training pathways

Barceló combines internal and external content in gamified, collaborative training pathways linked to career plans. A network of internal contributors speeds up production and delivery.

03

Learning on the move

Employees can now combine training with their daily work. They access learning through the browser or the iOS and Android app, wherever and whenever it suits them.

48 hours

Within Barceló Campus’s first 48 hours, one in three users took part in training activities.

04 | Results and impact

What changed with the project

In the first 48 hours of Barceló Campus, one in three users had already taken part in training. During the first month, more than 74% of staff completed their training.

74%

of staff completed their training in the first month

“Netex has given our Group a boost in e-learning training at this crucial time, during the confinement of recent months. Thanks to the Netex team, we have been able to implement the platform in record time and launch content in a simple and flexible way to meet the training needs of our employees. Thank you very much and we continue to grow together.”
Ana Domínguez Amorós
Ana Domínguez AmorósDeputy Director of Employee Experience and Training at Barceló Hotel Group
+40Training pathways in one month
+6,000Enrolments
21,000Accesses from mobile devices
“We work side by side with the Netex team to achieve the impossible: to launch a whole training program, in less than a month, thanks to a highly skilled and motivated internal training team. We can confirm that we have taken a solid step forward by incorporating an e-learning tool such as Netex Cloud, which allows us to advance by leaps and bounds, meeting the new needs of users and facilitating the creation of content.”
Ana González
Ana GonzálezHuman Resources Project Management Officer at Barceló Group
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