Netex and Barceló Hotel Group win Bronze at the 2021 Brandon Hall Group HCM Excellence Awards

Netex, a leader in innovative learning technologies, and Barceló Hotel Group, the 2nd hotel chain by presence in Spain, won a coveted Brandon Hall Group Bronze award for excellence in the Best Advance for Leading Under a Crisis category. Netex and Barceló’s win was announced on August 19th, and the winners are listed at

How Barcelo’s L&D Brings Out Paradigm Shift in Record Time Under Unprecedented Crisis?


In April 2020, when the pandemic situation was critical, Barceló Hotel Group needed to connect all their employees in order to train them in the essentials, mandatory COVID course (required by Spanish regulations) and to train all those employees in the new health and safety measures necessary to open the hotels. But how do you achieve this when the state of digitisation can only be explained by “only 30% of Barceló’s employees had a corporate email”? They needed a strategy to cope up with these never-before-seen challenges. The L&D team at Barceló created an agile strategy that demanded Fast Set Up, Agile Administration, Simple Delivery and Complications almost Zero! Barceló licensed a learningCloud next-generation LXP platform that was aligned exactly with their strategy. They managed to launch their learning program within almost a month by May 2020. The results were nothing less than spectacular!”.

Find out more about Barceló Hotel Group Case Study

Brandon Hall Group Excellence Awards in 2021 provide much-needed and well-deserved recognition to organizations that went above and beyond to support their stakeholders during the unprecedented disruption of the COVID-19 pandemic. The awards provide validation of best practices in all areas of HCM at a time when they have never been more important to employers, employees and customers.

Rachel Cooke
Brandon Hall Group COO and leader of the HCM Excellence Awards Program

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits.

Excellence Award winners are scheduled to be honored at Brandon Hall Group’s HCM Excellence Conference, Feb. 1-3, 2022, at the Hilton West Palm Beach, Florida. Select winners also will serve as presenters in breakout sessions, sharing their leading practices during the conference.

We added several awards categories this year to specifically address critical needs, including how organizations addressed the new dynamics of work and embedded the principles of diversity, equity and inclusion in their HCM practices. Winning organizations in all categories demonstrated a people-centric approach while driving superior business results under challenging and unprecedented conditions. Demonstrating HCM’s impact on the business is what sets our awards apart.

Mike Cooke
Brandon Hall Group CEO