Estrella Galicia
A story about passion, pride and a love for beer.
Estrella Galicia is an established beer brand located in Spain.
They don’t just have a brewery, they have a beer museum, they have a beer academy – they truly live and breathe it.
And they want to help others – their employees, vendors, anyone who works with beer – learn all there is about beer and inspire and instil that same passion. How do they do that? Through training, of course.
The aim
Estrella Galicia needed a fun and effective solution that could make an impact aligned to their mission.
They had a successful face-to-face beer culture course for their employees, but they knew they could take it further.
The aim was to inspire a wider audience, specifically employees hoping to achieve the Cicerone certification, the craft beer world’s internationally renowned beer knowledge certification.
The challenges
The programme had to:
- Capture the essence of face-to-face. They didn’t want the programme to ‘read like a PDF’
- Deliver the same content, but keep the engagement high
- Be branded and recognisable as an Estrella Galicia programme
- Properly prepare learners for the Cicerone certification
- Have an amazing user experience
How we helped
- Used Learning Cloud Author to transform their resources into varied and interactive content
- Provided our Learning Cloud LMS to ensure a seamless and intuitive user experience
- Transformed their content into bite-sized pieces
- Designed and built a single sign-on page for easy access
- Branded the platform and content in line with their brand guidelines
The solution
The final result included:
- Two separate courses: one for Cicerone learners, and the other for onboarding to Estrella Galicia
- Learning Cloud LMS
- Engaging real-life videos
- Branded graphical design
- Varied interactive bite-size content
- Review and quiz sessions
- 3 different languages
Results
“It has always been essential for us to communicate our beer culture in order to let people know why we should be the most loved beer (instead of aiming at being the best seller), and this course has really helped us do that. It’s been exciting working with Netex, they’ve really helped us push our boundaries and bring our beer culture to life in a new way!”
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