How Häagen-Dazs brought store training to 38 countries
A mobile, multilingual experience to transform learning across its franchise network.
users registered in just four months
Of employees completed the modules in the first week
user satisfaction
Häagen-Dazs is one of General Mills’ ice cream brands. Since 1960, it has built its identity around quality ingredients and innovative flavours, bringing that experience to different markets.
Its network of ice cream shops and franchises connects the product with in-store service. For this project, General Mills wanted to deliver consistent training to 240 stores, with teams spread across countries, languages and job categories.
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Training store teams, wherever they are
General Mills wanted to digitalise training across Häagen-Dazs’ 240 franchised stores. Teams worked in different countries and languages and had little time available for training.
Classroom teaching and paper materials made it difficult to reach the entire workforce and keep product knowledge up to date.
Delivering a consistent experience across an international franchise network.
Making learning accessible during the working day in stores.
Adapting content to each market and job category.
Simplifying registration while respecting franchise requirements.
From paper to mobile learning
Short, accessible training connected to everyday store work.
Netex Cloud brought together branded content, social interaction and product communications in a mobile-friendly experience.
Paper materials and classroom training
A model that was difficult to update and extend to a distributed workforce.
Microlearning on mobile
Short modules in different languages, tailored to store roles.
Simplified registration enables training to be assigned by job category. Short modules make it easier to learn even when time is limited.
A shared environment to bring training to teams with different needs and working conditions.
An experience designed for everyday retail work
Initial consultancy helped configure Netex Cloud as an engaging training environment for store staff, accessible on mobile and adapted to different job categories.
A rollout adapted to stores
Customer Success analysed General Mills’ needs and defined a plan for introducing the LMS: which content each role needed, how employees would access it, and how the project would expand.
Netex Cloud was adapted to store work through a mobile app. Simplified registration enabled training to be assigned by job category while respecting franchise requirements.
Content that encourages participation
Short modules made training accessible during busy working days. Netex Cloud‘s authoring tools enabled branded content, xAPI formats and delivery in different languages.
The interface was customised for Häagen-Dazs, taking inspiration from familiar digital services. Forums, comments and badges added interaction and recognition of progress.
The platform also serves to announce products and communicate updates, supporting everyday store activity.
The initial rollout registered more than 1,200 users. Implementation progressed in stages with regional leaders, managers and store staff.
Distributed teams, different languages and store shifts. A learning experience designed around their real working conditions.Netex Cloud
Training that reaches further.
An experience that encourages learning.
The project digitalised classroom training for an audience spread across 38 countries, with mobile access, short modules and communications about products and news.
satisfaction among users who completed the training
Completed the modules in the first week250+
Microlearning modules in two years
“We were looking for something similar to Instagram or Netflix, specifically for mobile devices. Netex offered us their mobile learning application.
We implemented it for more than 2,000 employees in Europe and Latin America. We transformed our strategy towards Mobile Learning and Microlearning. The results were fantastic.”
Train your store teams, wherever they are
Deliver short, practical content to their phones, in their language.
