How Telefónica digitised training for 10,000 employees in three months
A tailored learning ecosystem for Movistar’s sales channels in Spain and Latin America.
active users
courses migrated in one month
new courses
Telefónica is a Spanish telecommunications group providing connectivity and communication services to individuals and businesses. Through brands such as Movistar, it operates across markets in Europe and Latin America.
This case focuses on its sales channels in Spain and Latin America, which include franchised shops and customer service centres. More than 10,000 employees need to understand a broad portfolio of products and services to advise customers.
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Transforming training across a distributed sales network
Telefónica wanted a more engaging, intuitive experience for sales channel professionals with different profiles and learning needs.
The challenge combined technological and cultural change: renewing the LMS, transferring content and encouraging participation in a largely voluntary training offer.
Replacing the LMS and migrating the catalogue within a three-month project.
Supporting experienced professionals and new starters across two continents.
Offering engaging content to encourage optional learning.
Connecting franchisees without access to Telefónica’s internal networks.
From classroom training to a connected experience
Learning, communication and data supporting the sales channels.
The new model combines course catalogues, content with a consistent identity and a social space to bring training to the entire sales network.
Mainly classroom-based training
The pandemic accelerated a digitalisation process that had started using internal resources.
A tailored digital ecosystem
Training, communication and monitoring brought together in an experience adapted to the sales network.
Teams access courses organised into catalogues, while usage data helps identify needs and improve the experience.
An experience combining learning and communication for the sales channels.
A tailored ecosystem to learn, create and share
Netex worked with Telefónica to connect platform, content, communication and analytics in a solution tailored to its sales network.
A distinctive learning experience
Courses were organised into catalogues within Netex Cloud. The solution combined mandatory training with a largely optional catalogue and straightforward access for sales channel teams.
Netex Cloud‘s authoring tools enabled engaging, easy-to-follow content with a consistent look aligned with Telefónica’s culture. The offer needed to motivate external collaborators without relying solely on mandatory training.
Communication and data-informed decisions
Netex Cloud‘s social space provided a place for communication and social learning. It was especially useful for franchisees who could not use Telefónica’s email or internal networks.
BI and Data Transfer services brought learning activity together and supported analysis. This data helped identify needs, personalise training and reduce administrative work.
Joint working sessions, platform configuration, trainer training and ongoing monitoring to adapt the solution to the business.
Project completed on schedule: LMS replacement and catalogue migration. The case study records more than 400 courses migrated in one month.
A new training experience.
Results that support change.
The migration was completed on schedule and the average course rating reached 4.5 out of 5. These indicators reflect the project activity recorded in the case study.
average course rating
Optional courses43%
Completion rate
“The collaboration with Netex has been symbiotic; we’ve worked hand in hand from the outset with support, advice, and exhaustive monitoring of the implementation, managing to develop and adapt the tool’s functionalities to our business.”
Transform training across your sales network
Connect content, communication and monitoring in an experience tailored to your organisation.
