How OBRAMAT scales training for more than 7,500 employees
A learning model based on roles and missions that automates administration and supports the company’s growth.
of administrative work
saved in six months*
new starters
managed automatically
enrolments managed
in the first half of 2026
OBRAMAT is an ADEO Group company specialising in the professional distribution of construction and renovation materials. In 2026, it celebrates its 20th anniversary with a network of more than 40 warehouses in Spain and Portugal.
Its workforce exceeds 7,500 employees, whose roles require product, trade and safety knowledge. As the company expands, it needs to support every new opening and new starter with agile, consistent training.
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Growing without multiplying the administrative workload
Training new starters quickly and consistently had become essential to supporting OBRAMAT’s expansion.
Every opening, new starter or change of role placed new demands on a model that relied on manual processes.
Joiners, leavers and changes of mission required administrative intervention.
Learning data was spread across different applications.
Standalone courses, without learning paths linked to each role.
Managers relied on the Training team to check progress.
From courses to missions
Learning is organised around each person’s role.
Each learning path brings together the corporate, safety, product and trade training needed to fulfil a specific mission.
Standalone courses
Manual assignments and learning organised as a course catalogue.
Mission-based learning paths
Training assigned automatically according to the role and updated when the mission changes.
When someone joins or changes mission, their learning path is assigned or updated automatically.
Direct access to progress data and reports, without relying on the Training team for every enquiry.
A connected ecosystem to automate and scale
Netex Cloud connects learning management with OBRAMAT’s corporate systems so that training evolves at the same pace as the business.
Automation throughout the lifecycle
New starters added to the platform.
Learning paths based on role, profile and mission.
Training adapts when missions change.
Users who leave the organisation.
Data kept up to date with corporate systems.
Integration with the corporate environment
Connection with people management.
Daily, two-way synchronisation of users, training records and progress.
Daily data transfers for analysis.
Integration with user authentication.
Connection with content providers.
Warehouse managers can check learning information and receive alerts about completion of mandatory occupational health and safety training.
Implementation completed, including migration of historical user, course and enrolment records, without interrupting the service.
“We chose Netex as our strategic partner primarily because of its ability to provide a robust technology ecosystem and the technical support needed to resolve highly complex integrations.”OBRAMAT
More capacity to train.
Less administrative work.
During the first half of 2026, OBRAMAT managed learning at scale across the organisation, combining automation with greater autonomy for managers.
of administrative work
saved in six months*
Profile creation≈634 hours
Enrolments
“Automating certain processes allows the Training team to focus where it should: on design and identifying needs, rather than on administrative tasks that add no value.”
*Estimated time saved by automating profile creation and enrolments during the first half of 2026. Calculated using one minute of manual administration per new account and 20 seconds per enrolment.
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