Is It Possible to Be a Consumer And a Producer?


Learning Coffee Is It Possible to Be a Consumer And a Producer?


The rapid evolution of the Internet is leading to the confusion of roles which had previously been clearly defined as consumer and producer. The challenge for businesses is to adapt their products to the demands of each customer in order to preserve benefits. The user becomes a prosumer, that is, a professional consumer who participates in the transformation and evolution of products.

  • Discover what prosumers are.
  • Learn how a business plan based on prosumers is devised.
  • See examples of prosumer business.
Table of contents
  • Introduction.
  • A bit of history.
  • What are prosumers?
  • Where is the business opportunity?
  • Examples of prosumer businesses.
  • Summary.
  • Now test yourself.
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